Services
TARGET MEDIA Advertising Agency provides a full service in advertising and marketing communications, and accomplishes it at the highest
level.
The main goal of the agency — is to give clients all the necessary components for planning and running the advertising campaigns at any level.
TARGET MEDIA uses the entire stock of communication services to perform these tasks:
Head of Strategy planning and TV buying Department
Roman Vaimer:
«Communication strategies development is an art.
That is why making it needs a creative approach and a team of talented professionals».
Strategic planning
Market situation analysis
Defining the target group
Competitors' advertising activities analysis
Creative concepts development. Advertising campaign planning.
Strategic and tactical media planning
Media figures analysis and planning
Advertising budget optimization
Media choice
Scheduling
Advertising campaign effectiveness evaluation
Post-campaign — an analysis.
Head of media-buying
Julia Ulyanova:
«If we want an advertising on television to pay off,
it's not enough to use the standard computer soft only. We need
to combine a good planning with the peculiarities of buying at the moment».
Media buying
Advertising campaigns on federal and local levels
Regional buying
Media placement: television, radio, print, outdoor advertising, metro advertising and transport
Effective buying strategy development.
Head of press and PR Department
Oksana Zaitceva:
«PR specialist – is a one man band, he is energetic and cheerful,
absolutely devoted to his/her work and selflessly in love with the brand,
which he is promoting. There is no other way, after all, life is a continuous PR».
Non-Standard Communications or PR and BTL
BTL, promotion
Project concepts development
Images visualization (the image of the promoter, the workplace, POS)
Planning and organizing events
Shares information support
Shares audit
Actual report and photos.
PR
Strategy of brand communication development
Creative ideas and programs of PR-actions and events development
Information campaigns in media
Promotional materials creation and placement
Shares audit
Actual report (press clippings).
Head of Account Group
Olga Egorova:
«If you work as account manager, it's significantly
important to know the brand characteristics in details and
develop confidential partnership with the clients».
Customer Service
Advertising project coordination
Maintaining documentation
Report on advertising buying (photo reports, broadcast informations, clippings)
Financial reports.
Executive Director, Creative Bureau «Artichoke»
Elena Selina:
«A strong creative concept is the key to success
of any campaign. It is the main creative component
to build a whole strategy of brand promotion».
Creative ideas
Task formulation, creative brief development
Brand positioning strategy development
Creative concept development.
Naming
Creative solutions making and production on any level
Search for innovative solutions and media
Photo shoots organization
Audio, video, printed materials and souvenir production.
Design
Making of original layouts for different media
Corporate identity development
Packaging design development
Corporate font development.
Head of Digital and Radio Department
Anton Bykov:
«The Internet is young and most dynamic media.
Using innovative formats and accurate targeting for the campaigns,
We are confident in the successful promotion of the product».
Integrated brand promotion in the Internet
Web development
Contextual advertising (SEM)
Search Engine Optimization (SEO)
Media banner ads creation and placement
Special projects: the online competitions, tests and quizzes
PR-campaigns
Brand integration in the popular websites design
Hidden PR - promotion in forums and blogs
Viral marketing
Brand integration into the social networks (Vkontakte.ru, Mail.ru, Facebook.com) games and applications
Games branding, applications and their adaptation to the most popular platforms (iPhone / Ipad (AppStore), Android (Android Market),
WindowsPhone7) development
Context and theme video ads online placement.
